Privacy on the Web - Part I

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A friend just sent me a blog which is a bit of a rant about some comments on privacy or lack thereof. It provides a good basis to discuss some concepts and misonceptions about privacy and technology.

What does privacy mean?

Donald Kerr, a Deputy Director of National Intelligence, said that our culture equates privacy and anonymity. Like the blog author, James Harper -- of the Cato Institute and other esteemed institutions-- I disagree that the terms are equivalent in the eyes of the general public. Webster's dictionary describes being anonymous as being unknown or not identified, while defining privacy as keeping oneself apart or free from intrusion. In our culture, volition appears to be a key differentiator. When I close the blinds, I'm choosing privacy. When no one notices me in a crowd, I'm anonymous.

Is it unrealistic to expect privacy?

Kerr asserts that privacy doesn't exist and cites the availability of personal information through MySpace, FaceBook and Google. From a volition standpoint, Kerr's statement is a mixed metaphor. MySpace and FaceBook are entirely voluntary, people deciding to post things about themselves for their friends or the world to see. Google, making great strides at "organizing the world's information", aggregates personal information that may not have been intended or expected to be shared. I recently showed a friend that in five minutes on Google I could find more than his professional profile -- I produced his home address, his parents, his religion, his political leanings, and something about his finances. This undercuts Harper's contrary assertion that people have retained the ability to provide their identifiers to some "without giving up this information to the world".

Can individuals control privacy?

Kerr and Harper are talking when/whether/how the federal government should have access to individual information, but the question extends farther. Anyone signing up for access to a newspaper or making a purchase on the web is giving bits of himself away. Most typically, the information is gathered in "cookies", established by the websites and stored on the individual's computer. This summer, one study concluded 85% of users were aware of cookies, but only about 28% were able to successfully delete them.

The public's misunderstanding about their control over personal information in cookies extends past their technical inabilities. The misunderstanding is exacerbated by a little legal wordplay. Nearly every "privacy statement" I've ever read on an e-commerce website says that the information may be shared with "afflilates" but then doesn't define that term. Each of these companies could call anyone, any company, or any government agency an "affiliate" and give them access to cookies or sell them the information in the cookies.

[Stay tuned for Part II, where I'll talk about what business leaders and system designers can do to offer more privacy and still meet their business goals.]

Posted by K Krasnow Waterman on Thu, Nov 22, 2007 @ 09:30 AM